Senior Analyst, Audience Strategy

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 

Membership Portfolio Services is responsible for developing and scaling several growing businesses that are strategically important to American Express. Each of the businesses within Membership Portfolio Services connect Card Members with Merchants - a key differentiator of our Membership Model - and which also represent a significant opportunity to help drive our growth over the mid-to-long term.

Amex Offers sits within the Membership Portfolio Services Team.

Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants, Advertisers and brands with the tens of millions of American Express Card Members across the globe. The Amex Offers team develops strategic marketing partnerships that deliver – through the Amex offers platform - unique differentiated value to reach high-spending Card Members in the digital channels where they engage with American Express. Through this solution, we can help advertisers get laser-focused on who our mutual customers are, what they want, and how we can meet their needs - delivering deep insights and maximizing results.

How will you make an impact in this role?

The Senior Analyst will support the growth and development of Amex Offers, helping to define what winning looks like across Operations, Business Development, Card Member Marketing, and Capabilities and driving adoption of new tactics globally. This position will assist as a marketing strategy expert & audience program manager within the Amex Offers Strategy team. Additionally, this role will support new strategies and tactics to unlock budgets and deepen advertiser engagement, accelerating offer relevance, Card Member value, and Partner Funded Value.

Key Responsibilities

• Innovate and execute new audience definitions and segmentation tactics using proprietary behavioral data, collaborating closely with analytics/data science teams
• Socialize program vision across stakeholders, securing enterprise buy-in and aligning cross functional efforts to implement new processes in day-to-day sales workstreams
• Maintain a forward-thinking perspective on the digital advertising ecosystem leveraging these insights to uncover growth opportunities.
• Proactively identify and support new sales strategy initiatives, working cross-functionally to expand the program’s impact and relevance to cardmembers
• Review and interpret behavioral data and descriptive statistics to create campaign recommendations and supporting insights to support merchant-facing discussions
• Work closely with central Amex Offers stakeholders to package and launch newly developed audience playbook, supporting pitch materials and client conversations with clear data-backed insights
• Partner with product and analytics teams to build and refine recommendation and measurement modules within existing internal systems.
• Drive seamless integration of new tools into day-to-day sales and account management workflows

Minimum Qualifications

• 1-2 years of relevant experience in strategy, product marketing, or data-driven advertising
• Ability to help guide cross-functional initiatives, driving alignment among diverse teams (business development, product, operations, analytics)
• Comfort with basic descriptive statistics, data interpretation, and proficiency in excel
• Demonstrated ability to build trust and enthusiasm across teams by presenting ideas persuasively, embracing diverse perspectives, and fostering a culture of curiosity

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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