At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
As Manager of Digital Media you will be responsible for developing and executing our paid media strategy across various digital platforms. This role requires a strategic thinker with a deep understanding of digital advertising, data analytics, and performance optimization. The ideal candidate will have a proven track record of driving successful campaigns and achieving measurable results.
WHAT YOU WILL DO
- Strategy Development: Influence, implement, and support a comprehensive paid media strategy that aligns with company goals and targets, including PPC, display advertising, social media ads, and programmatic buying.
- Campaign Management: Oversee the planning, execution, and optimization of paid media campaigns to maximize ROI and drive growth. This includes managing budgets, setting key performance indicators (KPIs), and ensuring alignment with overall marketing strategies.
- Team Leadership: Lead, mentor, and develop paid media specialists, ensuring continuous improvement and knowledge sharing within the team.
- Data Analysis and Reporting: Utilize data analytics tools to monitor and analyze campaign performance, providing insights and actionable recommendations to stakeholders. Create detailed reports to communicate campaign success and areas for improvement.
- Collaboration: Work closely with other departments such as marketing, creative services, analytics and .com teams to ensure cohesive messaging and delivery across all paid media efforts.
- Project Management: Manage multiple global projects simultaneously while meeting deadlines and maintaining quality standards.
- Vendor Management: Manage relationships with external partners, agencies, and platforms to ensure optimal performance and support for paid media initiatives.
- Innovation: Stay up-to-date with the latest trends and technologies in digital advertising, continuously seeking opportunities for innovation and improvement in our paid media approach.
- Serve on relevant cross-functional marketing projects as a subject matter expert for the paid media function, offering advice and support whenever needed.
WHAT WE ARE LOOKING FOR
- Bachelor's degree in Marketing, Business, or a related field; a Master’s degree is a plus.
- 6-8+ years of experience in digital marketing with a focus on paid media.
- Proven track record of managing large-scale, successful paid media campaigns.
- Strong analytical skills and experience with tools such as Google Analytics, AdWords, and other performance measurement platforms.
- Excellent leadership and team management abilities.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Creative thinker with a passion for staying ahead of industry trends and technologies.
#LI-HYBRID
At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
What we offer:
- Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
- Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
- Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
- Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
- Life & Disability Benefits: Company-paid basic life insurance and short-term disability
- Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs
MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.
MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.