Manager Social Media

The hiring range for this role is:  

107,666.00 - 150,995.00

This is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the hiring range andthis hiringrange may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonusincentivepay.

We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Job Description Summary

This role will write, edit and publish content across all Blue Cross Blue Shield Association (BCBSA) social media platforms, both Brand and executive accounts; spanning LinkedIn, Meta properties (Facebook, Instagram, Threads), X, and other emerging channels, as appropriate. The role will drive the BCBSA strategic agenda through a comprehensive analysis of the performance of content to inform and adjust the social media strategy going forward. The position will be a champion for leveraging organic and paid tactics to increase followers and engagement among priority audiences.

Responsibilities include but are not limited to:

• Craft and edit copy for all social channels and support creative development for posts, working closely the Creative, Media Relations and Campaign Strategy teams to ensure accuracy
• Develop and maintain ongoing editorial calendar with input from relevant stakeholder groups – working closely with the Campaign Strategy and Storytelling teams
• Monitor, engage and interact with BCBSA’s social community by responding to questions, triaging issues, and joining in relevant conversations
• Manage Social Media Collaborative, overseeing all group communications, the development of the monthly agenda and lead the monthly meetings
• In partnership with insights and analytics, measure and analyze content performance and leverage insights to refine strategies; educate team on insights
• Stay up-to-date with current technologies and trends in social media and applications

Required Education, Certifications and Experience

• Bachelors Degree
• Five or more years of experience in digital content strategy and development and/or social media community management and:
• Experience working with external clients, vendors, or cross-functional teams ideally in both B2B and B2C settings
• Experience with data-driven approach to communications
• Experience developing content and channel strategy across multiple social channels to advance business goals

Preferred Education, Certifications and Experience

• Agency experience (Public Relations Agency, Media Agency, Advertising Agency or related Marketing Communications Agency)
• Experience working in a large, matrixed organization

Knowledge, Skills, and Abilities

• Ability to multi-task and thrive in challenging situations that require creativity, drive and commitment
• Ability to translate technical and complex information
• Ability to work well under pressure, with demonstrated success at working under deadlines with tight time frames
• Strong writing and verbal communications skills
• Proofreading skills and use of AP Style with an acute eye for detail and quality
• Knowledge of digital tools such as Google Analytics, Sprinklr or other social media monitoring platforms
• Results-driven work ethic
• A close eye for detail with the ability to see how details fit into the overall picture
• Excellent time management skills and the ability to work efficiently under tight deadlines
  

People Management No

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